Pernod Ricard Global Travel Retail launches ‘industry-first’ retail LCA tool
Pernod Ricard Global Travel Retail (PR GTR) has announced the introduction of what it calls an “industry-first” Life Cycle Analysis (LCA) Tool, dedicated to retail merchandising, as part of its commitment to leading the channel’s sustainable transformation.
Life Cycle Analysis predicts the impact of projects in a cumulative manner over their life cycle stages. It means the LCA tool helps the brand owner to assess the potential environmental impact of its short and long-term retail activations.
The custom-built tool, developed in partnership with PIE Factory, a B Corp certified sustainable design consultancy, is ground-breaking in making sustainable merchandising a possibility in travel retail, said the company.
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