Highway sector collaboration focuses on net zero emissions 

The Kraton Corporation, a leading global producer of pine chemicals, and WJ Group, the leading UK road marking business, have come together to significantly lower the carbon footprint of road marking products. The goal is to support the ambitious target of the United Kingdom and the European Union to be carbon neutral by 2050. 

Morgane Burgorgue, marketing manager at Kraton Corporation, and Paul Aldridge, group sustainability director from WJ, addressed a broad European audience at the Zolder Racetrack conference facility with purpose and examples of tangible actions. This was the opportunity for WJ and Kraton to share their collaboration regarding a life cycle assessment (LCA). Morgane said: ‘Conducting LCA requires collaboration with suppliers and supply chain partners. In turn, we support our customers with transparent data on our products’ environmental footprint. 

‘In 2018, Kraton set a new target to complete 12 LCA by the end of 2020. Besides customer collaboration, LCA enables us to understand the hotspots of potential environmental footprint improvements through raw material selection, during transportation or the production process.  

Working closely with Kraton, WJ set a goal to become carbon neutral by 2030 in their production of thermoplastic road marking products. The development of WJ’s Carbon Footprint Model is undoubtedly one of the most significant steps taken by a road marking manufacturer to enable accurate measurement of embodied carbon within products, inclusive of energy used in production. The Cradle-to-Gate Life Cycle Assessment Model provides quick, efficient and reliable at-scale carbon footprinting for all current and future products, independently verified by Lucideon to PAS 2050:2011 and ISO14067 (2018). 

Read more here.

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