Brave Robot ice cream to feature carbon footprint on pack in planet-positive push
Brave Robot Ice Cream, owned by The Urgent Company, is set to become the first dairy ice cream in US grocery stores to publish its carbon footprint on its packaging. The company is responding to retailers and consumers’ demand for more sustainable food options with smaller environmental footprints.
As part of The Urgent Company’s mission to deliver more planet-friendly alternatives, the brand is conducting an independent life cycle assessment (LCA).
The initial findings of that study show the total carbon footprint for its ice cream pint is 0.76 kg CO2e, or the equivalent of driving 1.9 miles in a passenger car, according to the EPA Greenhouse Gas (GHG) Equivalencies Calculator.
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