The Effects of Ecolabels on Environment- and Health-Friendly Cars: An Online Survey and Two Experimental Studies

Statistics shows that being aware of the importance of the environment is not enough to change consumer paradigms. According to this study focused on Europe, only 1 out of 10 consumers is ready to pay more for a more environmentally-friendly car.

Read more at: https://www.researchgate.net/publication/334193755_The_effects_of_ecolabels_on_environmentally-and_health-friendly_cars_an_online_survey_and_two_experimental_studies 

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